Learn Remarketing: Google Ads, GA4, Enhanced Conversions, Meta Ads, Pixel, Conversion API, Catalogs: Dynamic Retargeting.
Description
Welcome to Complete Guide to Remarketing for Beginners: Your Gateway to Digital Mastery
Are you ready to transform your digital marketing strategy and unlock unparalleled growth for your business?
Dive into the world of Remarketing Essentials, where we blend inspiration, education, and practical sales strategies to help you master the art of remarketing.
Why Remarketing?
- Reconnect and Convert: Did you know that 97% – 99% of visitors leave without making a purchase on their first visit? Remarketing allows you to reconnect with these potential customers, gently reminding them of what they left behind and encouraging them to complete their purchase.
- Boost Conversion Rates: Remarketing can lead to a 70% increase in conversion rates. By targeting users who have already shown interest, you’re more likely to turn visitors into loyal customers.
- Cost-Effective Advertising: Google reports that remarketing campaigns can reduce cost per impression and improve ROI by 50-60%. It’s an efficient way to maximize your advertising budget.
Course Benefits
- Hands-On Learning: This course isn’t just about theory. You’ll engage with screen recordings, personal introductions, and face-to-face explanations that make the concepts easy to grasp and apply.
- Comprehensive Curriculum: From setting up Google Ads and GA4 to mastering Meta Business Suite and creating dynamic retargeting campaigns, we cover everything you need to know.
- Glossary for Beginners: Our student brochure includes an easy-to-read glossary of important terms, ensuring you’re never lost in jargon.
What You Will Learn
Section 1: Introduction to Remarketing
- Introduction to the Remarketing Essentials Course
- Overview of the Udemy Mobile App, Interface, Resource Centre, and Facebook Group
- Comprehensive Guide to Remarketing for Beginners
Section 2: Google Remarketing, Enhanced Conversions, GA4 & Ads Account Essentials Setups
- Setting up Google Ads Account, Connecting GA4, and Activating Enhanced Conversions
- Creating and Finalizing Retargeting Display Campaigns on Google & YouTube
Section 3: Meta for Business
- Introduction and Setup of Facebook Business Page
- Managing Social Media with Meta Business Suite
- Complete Guide to Meta Business Manager
- Detailed Setup and Testing of Meta Pixel & Conversion API
- Understanding Meta Ads Manager & Campaign Structure
Section 4: Meta Remarketing, Custom Audiences, Lead Generation & Campaign Budget Advantage
- Setting Up Lead Generation Objectives for Instant Forms
- Targeting and Creating Custom Audience for Retargeting
- Using Meta AI Broad Targeting and Campaign Budget Advantage+
- Organizing and Working with Leads in Leads Center
Section 5: Facebook & Instagram Shop, Meta Catalog Sales (Dynamic Retargeting)
- Setting Up Facebook & Instagram Shop with Automated Feeds
- Creating Dynamic Retargeting Campaigns with Catalog Advantage+
- Troubleshooting and Advanced Tips for Catalog Sales+
Join Us Today
Embark on this transformative journey and become a remarketing expert. With over 1,000,000 students and recognition as an Internet Efficiency Awarded Digital Marketing Expert, Ing. Tomáš Morávek will guide you every step of the way.
Enroll Now and Unlock Your Potential
Are you ready to turn visitors into loyal customers, boost your conversion rates, and maximize your advertising budget? Enroll in Remarketing Essentials today and start your journey to digital marketing success.
With anticipation and excitement,
Ing. Tomáš Morávek & TEAM
What you’ll learn
- Understand the fundamentals of remarketing and its importance in digital marketing strategies.
- Set up and optimize Google Ads accounts for effective remarketing campaigns.
- Implement Google Analytics 4 (GA4) and enhanced conversions for accurate tracking and insights.
- Install and configure Google Site Kit for WordPress to integrate essential Google tools and gain insights directly from your website dashboard.
- Configure and utilize Meta Business Suite and Meta Business Manager for streamlined social media management.
- Set up Meta Pixel and Conversion API for precise audience tracking and retargeting.
- Navigate Meta Ads Manager to structure and analyze campaign performance effectively.
- Develop and execute Meta Lead Generation campaigns using custom audiences for retargeting.
- Create and optimize Facebook and Instagram shops, and launch dynamic retargeting campaigns with Meta Catalog Sales+.
- Learn the best practices for Campaign Budget Advantage+ and maximizing ad spend efficiency.
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