Market Research: Dekker’s Complete Marketing Research Course

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Competitor Analysis, Market Research Analysis, Marketing Analytics, Consumer Analytics, Conversion Rate Optimization

Description

Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler’s Kellogg School of Management. I’ve done marketing for consumer products, B2B products, digital products, and physical products–both as a marketing consultant and as marketing manager at various levels up to Vice President.

Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.

Major Market Research Sections:

  • Introduction to the 3 types of market research & the 3 types of data
  • Exploratory research, including interviews, focus groups, and case studies
  • Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
  • Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
  • Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
  • How to size markets & demand using various tools and approaches
  • Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
  • The customer decision journey
  • Conversion rate optimization (CRO)
  • Marketing psychology research
  • How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro
  • Data and media analysis
  • Service market research
  • Product marketing analytics

Key Market Research Topics:

  • Market Research & Marketing Research
  • Market Research Analysis & Market Research Analyst Training
  • Competitor Analysis
  • Marketing Analytics & Marketing Analysis
  • Research Methods
  • Qualitative Research & Quantitative Research
  • Consumer Analytics
  • Web Analytics & Conversion Rate Optimization (CRO)

Who this course is for:

  • Marketers
  • Entrepreneurs
  • Product Managers
  • Founders
  • Marketing Managers
  • Marketing Consultants
  • Marketing Agencies

What you’ll learn

  • Market Research
  • Market Sizing
  • Competitive Research
  • Market Analysis
  • Marketing
  • Research Methods
  • Testing
  • Conversion Rate Optimization
  • Surveying
  • Data Analysis / Analytics
  • Quantitative & Qualitative Research
  • Case Study Interviews
  • Evidence Based Marketing

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